theory and context

The noitulovE was an advert from Guinness that was released on the 3rd of October in 2005. The Guinness noitulovE advert is aiming at a specific group of men that are in early 20s and would be in late 30s that are working class men. The reason I would believe that Guinness would want to aim at that group is that men that age would be working and they would normally be at pubs and they would want men to be drinking their drink. This is because they are also semi and unskilled workers that would come to the pub after a long day of work and would want a refreshing drink to clear their mind of work and to relax them. Guinness is much known in England but mainly In Ireland because the man Arthur Guinness was the one who originated it. Guinness is one of the most successful beer brands worldwide as it has brewed over 50 countries and over 120 countries. The drink is very popular with the Irish as it’s still the best selling alcoholic drink in Ireland. The slogan for Guinness Is ‘Good things comes to those who wait’ which would used in everyday life.
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19/10/17

Types of Adverts

In Pairs – Identify which type of adverts these are:

	Animated? Realist Narrative? Anti-realist Narrative? Talking Head? 30 second hard sell?  Series?  Public information?
‘Axe’ https://www.youtube.com/watch?v=TfJJeVHt57o	The advert is not animated however it is an Anti -narrative because girls wouldn’t be coming to you if I sprayed it on me.
Wii Mario Kart https://www.youtube.com/watch?v=MdDImaF5oCs	The advert is animated and it’s a realist narrative because on the advert you can see a family playing the game and having a good time.
‘Crisis’ https://www.youtube.com/watch?v=RBQ-IoHfimQ	The advert is not animated but it is a realist narrative as its giving public information about what the lives would be in Syria as there is bombs happening there.
Vic Smith https://www.youtube.com/watch?v=1mmbPiLu6-Q	The advert Is a 30 second hard sell promoting their beds to attract people to buy their beds.
Coinstar https://www.youtube.com/watch?v=YsOaTEouwpA	The advert is animated showing the amount of people that was saved and can be put in the machine to collect the total amount of money someone saved up.
‘Dead Dad’ https://www.youtube.com/watch?v=S1XM4INk8l8	This advert is not animated as its real life people. The advert would have to be an Anti-realist narrative as the story line makes no sense.
Go Compare https://www.youtube.com/watch?v=onzJBr-CAmI	The advert is not animated and it’s about  a man who sings and talks about money that anyone can save which is therefore a series as well.
Live with it https://www.youtube.com/watch?v=0tteHhYh9rU	This advert is a realist narrative as it is about a man who killed a young boy who got run over and he sees the boy everywhere it goes as it haunts him.

  Now find five of your own